Naming. “Visuray” is a single word, always spelled with a capital “V”. It is our company's brand name. When referring to one of our solutions, services, or equipment, the “Visuray” brand name is abbreviated to “VR” followed by the equipment series utilized to provide the solution or service, use “VR360”, “VR90”, or “VR90s”.

Usage. Provide plenty of space around Visuray assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

Visuray Wordmark. The Visuray wordmark should be used in all references to Visuray as space allows. Monochrome usage is preferred with the brand colors below. 

Visuray Logo. For tight layouts or logo-only grids, the Visuray logomark is a concise way to refer to Visuray. Use with good judgment for your audience, as the Visuray wordmark has stronger brand recognition.

Visuray Icon. When referring to Visuray as a company, such as on social media, or where a “chip” design is required, it is acceptable to use this stylized icon with an appropriate corner radius.

Colors. Visuray’s primary brand color is a subtle desaturated blue, comfortable against light and dark backgrounds. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.